This is a composite of mobile speed, Google Business Profile completeness, accessibility, and security — weighted by what local customers actually feel when they land on your site.
| Dimension | What it measures | Score | Status |
|---|---|---|---|
| Overall Health | Composite (mobile 35% + GBP 25% + a11y 20% + SSL 10% + http 10%) | 72/100 | ● FAIR |
| Mobile speed | Lighthouse performance (CrUX field data when available) | 49/100 | ● NEEDS WORK |
| Google Business Profile | Hours, photos, reviews, categories, website link | — | ● NOT MEASURED |
| Accessibility (WCAG) | WCAG 2.1 / ADA Title III automated scan | 73/100 | ● FAIR |
| On-page SEO | Meta tags, alt text, schema, headings, canonical URLs | 92/100 | ● GOOD |
| Security & SSL | HTTPS certificate, browser trust indicators | SECURE | ● OK |
| Site reachability | HTTPS response & non-broken status | WORKING | ● OK |
Your mobile speed score is 49/100. The biggest wins for local businesses are: image compression, removing unused JavaScript, and switching to a CDN. Most local sites we audit get from 30s to 75+ in one round of optimization.
Most visitors decide whether to call or leave within 3 seconds. A bold phone-number button and a 'Get a Quote' CTA at the top of the page can lift conversion 15-30%.
Local businesses with 3+ reviews visible above the fold convert at significantly higher rates. Pull your top Google reviews onto your homepage.
We're a Dallas-based web design + local-SEO shop. We can run a deeper review on a quick 10-minute call — no pitch, no commitment — and tell you which fixes are quick wins and which need a real rebuild.
Reply to this email or grab a slot at sales@forgeflowlabs.com.